Produced between 2008 and 2011, is renowned for its blend of performance, luxury, and handling. While not necessarily innovative in terms of groundbreaking technology, it refined and improved upon its predecessors in several ways. The LCI (Life Cycle Impulse) version introduced subtle exterior styling updates, including revised front and rear bumpers, along with enhanced interior features and materials. It continued the 3 Series' reputation for sporty driving dynamics and offered a range of powerful engines, including efficient diesel options and the iconic inline-six petrol engines. The E90 also featured BMW's iDrive infotainment system, providing intuitive control over various vehicle functions. Overall, the E90 3 Series maintained BMW's position as a leader in the compact executive sedan segment.